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70% of Cannabis Users Haven’t Heard of Terpenes

Oasis Intelligence leads a comprehensive survey to profile the “modern cannabis consumer.” Survey says, 70% of cannabis consumers are unfamiliar with the terms “terpenes” and “entourage effect.”

In an interview with The Fresh Toast, Oasis Intelligence co-founder Laura Albers said that people working in the cannabis sphere “have a real advantage when it comes to understanding the plant from a scientific, regulation, and usage perspective that is generally a requirement for those in the space.”

On the other hand, it’s a different story for the average modern cannabis consumer, Albers professed to Fresh Toast.

“However, when it comes to the average consumer, we see the needs for education are not about more advanced topics that the industry may prioritize—think terpenes, minor cannabinoids gaining popularity or even the endocannabinoid system.” 

Read the whole story.

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