Martha Stewart, in collaboration with Canopy Growth, will be launching a line of CBD pet products by September. Stewart serves as the consultant of the Canadian company’s new range of pet products.
The CBD pet products venture is expected to hit the market big time. Stewart, who leads a successful media empire and lifestyle brand, has about 7.3 million readers on her “Martha Stewart Living” publication. As a celebrity with a stable household name, her fans are predominantly women aged 55 with an average income of $82,175 per year.
The 78-year-old entrepreneur will also be part of Canopy Growth’s new set of cannabis-infused products such as Tweed Houndstooth & Soda and Tweed Bakerstreet & Ginger.